Many businesses are adopting artificial intelligence in marketing to improve not only their own operational efficiency but also the experience of their customers. One of the main ways this is happening is through marketers gaining a more comprehensive and yet refined insight in the behavior of their target demographic.
The big data collected by AI technology can be analyzed and the resulting insight can then be used to improve the conversion rate, while at the same time streamlining the workload of the marketing team.
Using Artificial Intelligence in Marketing
The AI technology used in marketing makes data collection and analysis quicker and easier by automating the big tasks that do not require human nuance. It also provides more in-depth observations of customer behavior and can even make projections according to economic trends.
A business can use artificial intelligence in marketing to create and analyze customer profiles, helping to improve communication methods and the general customer experience. The right messages can be sent to customers at the right moment automatically, without a human worker having to spin a dozen plates to stay on top of what each unique customer most likely needs or will benefit most from. This maximizes the efficiency of the marketing efforts, ensuring maximum efficiency, and allows the team members to focus more time and energy on the tasks that require a more human touch.
As well as data collection and analysis, AI marketing technology can make the likes of media buying, automated decision making and content generation more effective. It can also improve natural language processing and real-time personalization.
Below we take a closer look at the AI technology components most relevant to modern business marketing.
Machine Learning in Marketing
Machine learning uses computer algorithms to analyze data and improve its projections over time as it gains more experience in the form of more data to analyze. The AI technology using machine learning will also contrast new data with relevant historical data to inform decisions based on what was previously successful and what wasn’t.
Analyzing Big Data For Marketing
The existence of big data is all thanks to the evolving digital landscape. It gives marketers lots of feedback on the effects of their marketing efforts and helps them attribute value across a variety of channels more accurately. However, with so much online activity these days, the amount of information there to be analyzed is overwhelming to the human brain. This is where AI technology takes the wheel and analyzes the big data and determines which data is useful or not.
AI technology is ultimately all about making data-driven decisions to improve every aspect of marketing. The machine learning and intelligent big data analysis helps businesses understand their customers better in order to better provide them with the experience they want.
If you would like to discuss how you can benefit from artificial intelligence in marketing, please speak to a member of our team at +1 800 974 7219 ext. 202. Alternatively, complete the online form here.