Owing to the pace at which online sales are increasing, we’re not far from the time when physical outlets of businesses will become outdated. According to a study, global e-retail sales will increase by $2 trillion by 2021 and reach an all-time high of $4.8 trillion.
Do you want to sustain your business and take advantage of the growing online market? We have 6 tricks that’ll help you boost your website sales and ace your game in the digital sphere.
Keep your website simple and appealing
Adding details about your products and services is good practice but too many details overwhelm customers. A smart way is to keep the homepage simple so that your company’s first impression on customers is positive. Provide links to additional pages that have details so customers can access the additional information as they need.
Provide online customer service
As your customers browse through your website, they have queries regarding your products and services and any unanswered queries will discourage them from doing business with you. Provide them an option of talking with an online agent via live chat who can address their concerns and give them relevant information.
Add compelling CTAs
Sub-standard calls-to-action are a waste of all your resources because if the customers aren’t compelled to visit your products and services pages after reading the CTA, what’s the point of it? Whether you’re posting blogs, articles, or guest posts focusing on your services or you’re posting information about your new product line; always add a compelling CTA that creates urgency and is linked to your services page.
Invest in pictures and videos
Graphics and visual aid grab customer attention way more than just simple text. Invest in high-quality and attractive images of your products on your website and social media platforms. Add pictures taken from different angles because customers love to have the closest possible image of products before they shop online.
Videos are another excellent way to draw customers to your website as they’re more entertaining than any other form of communication. Keep the videos interactive and address the specific consumer group you’re trying to target.
Take advantage of SEO
Search Engine Optimization helps a company increase the relevant traffic on its website by increasing its visibility in the digital space, hence helping it increase its sales. There are different factors that affect Google’s algorithm behind SEO like on-page and off-page SEO factors.
On-page factors include the technical factors like speed of your website and content-related factors like the quality and structure of your website and off-site factors include marketing activities outside your company’s website, like using keywords on social media platforms and links from other websites.
Provide multiple payment options and promotions
Customers now use a variety of online tools to transfer money and to make payments. By providing them different payment options, you’ll offer them convenience and freedom to choose a method that best suits them.
Promotions like special deals and discounts can attract new customers and retain them if you continue to provide quality services.
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