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Case study

Coca Cola

Our Client

Coca Cola

What We Did

Mobile App Development

INDUSTRY

Food + Beverage

Project

Brand Ambassador Program

coca-cola-logo

 

THEIR STORY

With over 700,000+ employees globally and 3,500 different beverages in its arsenal, Coca Cola is a brand behemoth. EXSQ Outcoding was selected over countless other mobile app development agencies to develop a solution to improve deployment, adoption, and communication around a key employee program.

EXSQ Outcoding is a digital design and development agency that is defined by our energy, effort and passion. Global brands use Outcoding to propel their digital transformation and engage with their audiences.

THE PROJECT WE DELIVERED... VERY SUCCESSFULLY

Our Process

Project

Coca Cola recognized the strength of its employee Ambassador Program and the ability to improve brand messaging from a grass-roots level. However, this strategy only works if the employees are engaged in the program.

Challenge

Coca Cola challenged EXSQ Outcoding to develop a solution that would streamline communication efforts and encourage active participation.

Strategy

The existing program lacked automation and interaction. Paper communication slowed deployment, hindered engagement, and impeded communications. They were missing significant opportunities to harness the power of their global team

Solution

TRANSFORMED 700,000 EMPLOYEES INTO BRAND AMBASSADORS

  • Greater adoption and involvement by employees
  • Improved speed data generation and information sharing
  • Saved costs and eliminated paper
  • Increased ability data in real-time
  • Overall improvement tracking of messaging in retail
  • Increased employee identification of Coca Cola’s mission
The app’s convenience and ease of use increased buy-in from employees for Coca Cola’s Ambassador Program, which resulted in better engagement and improved internal communication of essential POS and branding objectives across Coca Cola’s global network.

Results

  • Improve efficiency of training
  • Provide a forum for display/POS improvement
  • Facilitate real-time communication for targeted objectives
  • Ensure ease-of-use to boost interaction and adoption of the program

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