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Case study

Lennar Homes

Our Client

Lennar Homes

What We Did



Real Estate Development


Deploy Sitcore (DXP)



Lennar Homes, the largest homebuilder in the US, has been a long-time client of EXSQ Outcoding.

Just as Lennar Homes has been helping hundreds of thousands of families across America move into the next stage of life with new homes – EXSQ Outcoding has moved Lennar into the next phase of digital evolution and created an outstanding 360 customer experience online.

EXSQ Outcoding is a digital design and development agency that is defined by our energy, effort and passion. Global brands use EXSQ Outcoding to propel their digital transformation and engage with their audiences.


Our Process

With such a divergent consumer base, understanding the homebuyer's digital journey is paramount. Lennar tasked EXSQ Outcoding with making their digital experience of buying a home as superior as the quality of their homes.
EXSQ Outcoding provided a competitive advantage by moving them into the next phase of digital transformation by creating a personalized and 360 customer experience.


  • Full range of Sitecore services to ensure Lennar maximizes their Sitecore investment
  • Creation and launch of "myLennar" web portal to guide the home buyer through the entire shopping, buying, and ownership journey, including Android/iOS compatible versions
  • Integration of Lennar's Siebel and Salesforce CRM platforms with website leads for a full 360 view of the consumer
  • Synchronization with Lennar’s JD Edwards ERP to update product information across channels in real-time and provide its supply chain with the most accurate information for planning and delivery
  • Development of digital distribution methods to provide home sales information to over 50 other websites
  • Conversions of their entire digital experience to CDN architecture for faster load times and optimized digital experience delivery


  • Implemented a full range of Sitecore services
  • Created “myLennar,” a personalized, online experience
  • Integrated CRM platforms for a 360 consumer view
  • Synced web and ERP systems to share information across channels in real-time
  • Developed digital distribution methods to provide home sales information to over 50 other websites

A Multi-Channel Digital Experience for the Home Buying Experience.

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