Businesses around the globe are utilizing Microsoft Dynamics 365 for seamless Outlook integration, enhancing business processes, and gaining access to insightful and real-time reporting.

The software combines powerful marketing, sales, and servicing tools to give a clearer view of the customers, from the initial contact to post-sales support.

Companies have the option to deploy it on-premises or avail its services via the cloud. In any case, Dynamics 365 fits each unique customer and adapts to changing market and consumer trends.

In this article, we’ll take a look at how Microsoft Dynamics 365 is helping businesses succeed in their respective industries.

Enhance Customer Experience

Microsoft Dynamics 365 contains a process-driven user interface that manages cases individually. The analysis of centralized data enables executives to react to changes in consumer trends. It also allows them to provide unique solutions, engage socially, and humanize the brand-consumer relationship.

Business Intelligence capabilities grant access to valuable information regarding the type of consumers that visit the website, how they interact, what demographic they belong to, and more.

The data gathered also grants insights into customer buying patterns, sentiments, and brand loyalty – aspects that are impossible to measure quantitatively. Such information enables companies to provide a better customer experience.

Streamline the Connection between Departments

Dynamics 365 combines Enterprise Resource Planning (ERP) and CRM in the cloud and connects disparate departments such as Finance, Human Resources, Customer Relations, Marketing, and Sales.

The idea is to make it possible for everyone from the inventory manager to the design team to have uninterrupted access to real-time data allowing for smarter business decisions.

Gain Valuable Insights from Analytics and Business Intelligence

The Global Business Intelligence Market 2016-2020 report published by Technavio states that the global Business Intelligence market is expected to experience a compound growth rate higher than 10% by 2020.

As an organization expands, it needs to incorporate additional capabilities that need to be integrated within the workflow.

Business Intelligence provides well-analyzed data from the past whereas Analytics grants an insight into future trends. The combined information produced by these two aspects produces an extremely effective and well-informed decision-making process.

Microsoft Dynamics 365 has built-in analytics and Business Intelligence capabilities that work alongside Azure and Cortana Intelligence Suite to empower decision making.

Apart from these benefits, Microsoft Dynamics 365 is easy to deploy and has an intuitive learning process that can be picked up quickly by most employees. The product is easily available and is relatively inexpensive allowing small to medium-sized enterprises to also reap its benefits.

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