As the number of internet users keeps on growing, creating and maintaining an online presence is quickly becoming one of the most important factors in building a thriving business.

Websites, blogs and social media channels are excellent outlets for publishing content that brings in more customers and clients. There are also many analytical tools that help a business understand its target audience better, providing them with the insight to create more relevant content that engages the customer more effectively and improves conversion rates.

Marketing in any form has always been about connecting with an audience. Nearshore digital marketing opens up so many new opportunities to do just that, so here’s everything that you need to know.

What is Digital Marketing?

Digital marketing includes any form of marketing that uses the internet and is reliant upon electronic devices such as computers, tablets and smartphones. The various elements of digital marketing include Search Engine Optimization (SEO), Content Marketing, Sponsored Content and Social Media Marketing. Other elements include Pay Per Click (PPC) advertising, Affiliate Marketing and Native Advertising.

There is also Email Marketing and Marketing Automation, Online PR and Inbound Marketing, so let’s take a closer look at some of these important digital marketing tools.

Search Engine Optimization (SEO)

SEO is the process of optimizing the content of your website to achieve higher rankings in search engine result pages. This increases the amount of organic traffic to your website, with the users usually already interested to some degree in your products or services judging by the search terms they have entered.

There are different kinds of SEO including on-page, off-page and technical SEO. A well executed SEO strategy will combine all of these to help your website rank higher for keywords relevant to your quests.

Content Marketing

Content marketing is the creation and promotion of the likes of blog posts, infographics, e-books and any other content containing customer-focused information relevant to your business. You can use content marketing to demonstrate your expertise in a particular field, promote products and special offers, or even simply to entertain while keeping your brand front and centre.

Social Media Marketing

Social media marketing can be demanding as it is a constant process that involves engaging with customers via various social media platforms such as Facebook, Twitter, LinkedIn and Instagram. There are often new platforms gaining popularity among certain demographics as well, such as the recent rise of TikTok among teenagers.

Google Ads aka Pay Per Click (PPC)

PPC involves paying a publisher for advert space, with a fee due every time your ad is clicked, with those ads appearing in places likely to be seen by your target audience. Google Ads is one of the most common methods which lets you pay for prominent spots on Google’s search engine result pages.

Affiliate Marketing and Native Advertising

Affiliate marketing involves you receiving a commission for promoting someone else’s products or services on your website. Native advertising involves content-led ads featured alongside other, non-paid content.

Marketing Automation

Marketing automation uses software to automate marketing operations such as email newsletters, marketing campaigns, blog subscriptions, promotions and welcome or follow-up emails, as well as social media post schedules.

Once your marketing automation is fully-set-up, it takes care of the posting and emailing for you to save incredible amounts of time while reaching potentially huge numbers of customers.

If you would like to find out more about our range of nearshore digital marketing services click here or contact our team on +1 800 974 7219 ext. 202 or by completing the form here.