Apps have taken the world by storm, it seems that every other company has an app that customers can download. The reason for this is simple – apps are good for business!

Let’s take a look at how you can grow your business using mobile apps:

1.    It Boosts Brand Awareness

Did you know that on average we spend at least 4 hours on our smartphones? Of course, the number differs for every demographic, but it’s safe to say that most of us spend a few hours on our phones every day. What better way to ingrain your brand in your customer’s minds than to be on their phones?

When users engage with your app on a regular basis, your company’s brand colors, logos, slogan, imagery, etc. are visible. Over time, users will begin to recognize your name just by looking at your branding. This enhanced brand awareness and recognition will help them pick your brand over others.

Want to give your company’s image a boost? Invest in a killer app that incorporates your company’s style and tone!

2.    Enhances Customer Experience

An app is useless unless it stimulates customer activity. The idea of an app is to give customers a user-friendly platform to access your products and services and make it easy for them to do business with you.

Compared to responsive mobile websites, apps are a lot faster and they can be operated online as well as offline. They retrieve data stored on the user’s website making it easier for you to understand their interests, activities and behaviors and offer personalized recommendations.

3.    They Serve As a Marketing Tool

Your app doesn’t just run on the user’s smartphone in isolation. It can be integrated with platforms like Twitter, Facebook, Foursquare and more with just a tap. You’ll have a wealth of information that you can use to sell relevant products/services to users. These social media platforms will also give you direct access to their networks.

4.    Get More Customers

Smartphone users are always on the lookout for apps that will make their lives simpler. Today’s customers are always on the move, they may not have the time to sit comfortably on their couches to see what’s new on your website.

Think of ways you add value to your customer’s lives. Do you have new products that may interest them? If yes, send them a push notification to draw their attention to them. Push notifications aren’t as intrusive as text messages and are a great way to boost sales and boost your Income.

For businesses, a mobile app provides a new channel for revenues. Most companies have a brick and mortar store and a website. With an app, they know have another channel for generating revenue – one that is likely more convenient for customers.

Some companies also benefit from charging customers for upgrades and premium features or by selling advertising space.

Want to reap the benefits of an interactive mobile app that hikes up your sales? Get in touch with EX² Outcoding. We offer comprehensive custom mobile app development services that are tailored to the needs of your business.

Contact us today to find more about our mobile app development and other nearshore outsourcing services.