Around a decade ago, creating a website for business was all the rage. Today, the question isn’t whether your business has a website or not, rather does it support mobile browsing?

According to Statistica, mobile users accounted for more than 52% of the total online traffic in 2017. Also, almost two-thirds of all Americans use a smartphone to the access internet for many online activities, as stated by the Pew Research Center Report.

Failure to optimize your website for mobile browsing means missing out on a significant chunk of potential buyers.

In this blog, we explain why creating mobile-friendly websites is crucial for business success.

Mobile Users have Different Behaviors

Unlike desktop users, people using their smartphones aren’t doing so to finish a school assignment. They’re usually gazing down at their phones while waiting in line to buy a hot dog.

Sure, mobile users use their smartphones a lot, but they do so at shorter intervals.

Mobile users are impatient and won’t wait for slow page-loading times nor will they spend long hours searching through websites’ products. They want quick results and won’t hesitate to abandon a slow website. Research shows how 40% close a webpage that takes longer than 3 seconds to load.

Mobile Users Account for the Majority of Web Traffic

As mentioned earlier, the majority of web traffic consists of mobile users on devices who now account for more than 50% of all e-commerce traffic. This emphasizes the need to have a well-developed and well-designed mobile website for consumers.

Mobile Users are Looking for a Good Customer Experience

A poor website layout won’t convince visitors to stay for long. These days, mobile users care for the experience as much as they do for the information they’re searching for. According to a recent study published by Social Media Today, 52% of online users are less likely to purchase a company’s products if they’ve had a bad mobile experience.

Because mobile devices have smaller screen sizes, users are attracted to websites that possess a visually attractive layout and make it easier to read the text. This is more so the case for users conducting research that requires them to switch from a desktop device to their smartphones.

Mobile-Friendly Websites Rank Higher on Search Rankings

Google has recognized the shift towards using mobile devices for conducting internet searches and has stated that it prefers to rank “responsive” websites that are mobile-friendly higher up its ranking list than others.

Judging by all the indicators, smartphones may well be the only way of accessing the internet, preferred by the newer generations.

EX² Outcoding is a nearshore web development agency that helps businesses set up visually strong and mobile-friendly websites at affordable rates. Contact us today for more information.