Coca-Cola is one of the most famous brands in the world, because of the company’s attention to and spending on branding and marketing. Coca-Cola now produces 3,500+ different beverages in numerous categories, all sold around the world.
Coca-Cola reached out to EX2 Outcoding when they wanted to develop a mobile application for their Employee Ambassador Program. The program’s goal was to empower its 700,000+ employees worldwide to represent and promote the Coca-Cola Brand.
The Ambassador Program was put into place to motivate employees in improving the presentation and image of Coca-Cola’s products at their point of sale (POS). Our initial challenge was to deconstruct and then fully automate this process.
The mobile app is both an educational resource for best practices on retail displays, and as a communication platform for Coke HQ and thousands of global staff members
We successfully developed a mobile application that would work on both the iPhone and Android platforms. Our final product not only improved the processes of the Program but also significantly increased involvement and participation by employees of Coca-Cola.